We all tell ourselves stories. We all have collective, imagined realities. But these stories are critical because they can either make or break you. Therefore, it's also important to take a step back, re-evaluate, and re-write these internal stories to make sure they're in line with our personal and professional goals and our subconscious mind isn't tearing them down. "There is nothing either good or bad, but thinking makes it so." —Hamlet I have never quoted Shakespeare in any of the past Business of Story episodes, but that line seems appropriate for this episode. This week's guest is an editor of sorts who helps people re-write their internal narratives to achieve external success. And he does it in a truly original and fascinating way. Jason Linett is a speaker, author, and award-winning hypnotist who helps leaders build million dollar brands through crafting and living into new stories. And he performs these reframings through hypnosis. His new book, Work Smart Business: Lessons Learned from Hypnotizing 250,000 People and Building a Million-Dollar Brand, is filled with examples of how this strategy has worked for many successful business owners. Jason will teach you how to re-write your internal narratives through hypnosis. He'll show you how to craft a new story by allowing yourself to "dehypnotize" the personal blocks you have built around yourself, hindering your business' or professional growth from success. "My work is focused on what's great about you, how do we harness that, how do we put that to use?" —Jason Linett Jason will convince you to rid yourself of the self-imposed excuses that lie dangerously in all of our "becauses" and shift towards "this is why". He will help you get back to your true self, celebrate your relationships and discover your own magical moment. Tune in to step forward into a whole new story of building business success. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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