#221 How to Align Employees With Your Brand Story

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Recorded04 Nov 2019

Publisherbusinessofstory.libsyn.com ↗

Handlerec:8048982

Show notes

Christopher Wallace, co-author of the study Have Your Story Straight? Why Brand Message Dilution Hurts in the Experience Economy, explores how to enroll and align your people to fulfill the promises you make in your brand storytelling to win customers. Become a Master Storyteller Grab your free copy of The 5 Stages of Grief in Telling YOUR Business Story: http://bit.ly/StorytellingTools Like what you hear? Bring Park to your next event.

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