#29: How to Use Story to Positively Position Your Professional Services Firm

Nick Westergaard, Chief Brand Strategist at Brand Driven Digital, joins the Business of Story Podcast to reveal how brands can produce content that empowers their customers through dynamic positioning online. The Business of Story is sponsored by ACT!, Convince & Convert, Emma, and Oracle. ACT! helps individuals, small businesses, and sales teams organize prospect and customer details in just one place, ultimately driving sales. Visit http://actstory.com and enter to win a pair of BOSE noise-cancelling headphones. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode How to create marketing that asks and answers questions Connecting your digital dots across platforms How to develop content and social media hacks to help you do more with less Identifying what your brand does better than anybody else The "Atticus Finch Rule of Marketing," walking a mile in your customers' shoes Why digital is such a multi-dimensional storytelling realm Resources "Get Scrappy: Smarter Digital Marketing for Businesses Big and Small," by Nick Westergaard BrandDrivenDigital.com Westergaard.com Nick's Podcast, On Brand "Storynomics: How to Create a Story That Inspires, With Robert McKee," on the Business of Story Podcast Robert McKee's Four-Day Story Seminar "The Brand Flip," by Marty Neumeier "Primal Branding," by Patrick Hanlon "The Social Code," by Patrick Hanlon "Reinventing You: Define Your Brand, Imagine Your Future," by Doris Clark "What Great Brands Do," by Denise Lee Yohn Budweiser Super Bowl Spot Dollar Shave Club Super Bowl Spot Dollar Shave Club's Instagram Warby Parker Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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