#39: The Power of Stories, Ceremonies, and Symbols in Your Business

Nancy Duarte, the Principal of Duarte Inc., and Patti Sanchez, her Chief Strategy Officer, join the Business of Story Podcast to share the tactics behind their masterfully persuasive presentations. The Business of Story is sponsored by Emma, Convince & Convert, and Oracle Marketing Cloud. Emma helps marketers everywhere send smart, stylish email newsletters, promotions, and automated campaigns, and help us all rest a little easier knowing our marketing emailing is doing its job. Check out their newest publication at Myemma.com/click. Each day the team at Convince & Convert picks a topic and sends you the three best resources ever created about that topic. It's topical, it's timely, it's useful, so go to definitivedigest.com and subscribe to their email newsletter now. Oracle Marketing Cloud offers an introduction to marketing automation, with tips that marketers need to automate and optimize. In This Episode Nancy and Patti take us through the five stages of their Venture Scape: dream, leap, fight, climb, arrive How to use story tension to persuade an audience Powerful story and communication tools that leaders can use to galvanize employees and customers Re-dreaming and refusing to be satisfied with the status quo of past successes Resources Nancy's Twitter handle, @nancyduarte Patti's Twitter handle, @PattiSan The company's Twitter handle, @Duarte Duarte.com "Slide:ology: The Art and Science of Creating Great Presentations," by Nancy Duarte "Resonate: Present Visual Stories that Transform Audiences," by Nancy Duarte "Illuminate: Ignite Change through Speeches, Stories, Ceremonies, and Symbols," by Nancy Duarte and Patti Sanchez Nancy Duarte analyzes Martin Luther King Jr.'s, "I Have A Dream" speech "Structure Your Presentation Like a Story," by Nancy Duarte, The Harvard Business Review "Steal the Show," by Michael Port "An Inconvenient Truth" "Braveheart" Howard Schultz of Starbucks Ernest Shackleton Arizona State University School of Sustainability [email protected] Visit http://bit.ly/BizofStory for more insights from your favorite storytellers.

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