Randy Olson, author of the new book, Lincoln BUT Trump: Narrative Metrics and Similarities Between Heroes and Villains, taking a page out of evolution, explores how humans select for the simplest, most problem/solution centric communications by comparing the storytelling techniques of Presidents Abraham Lincoln and Donald Trump. Improve your storytelling immediately with my The ABTs of Agile Communications™ quick online course to learn the agile narrative framework that all influential business communication is built on. Grab your copy of The Narrative Gym for Business, a short guide on crafting ABTs for all of your communications. Read Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand. #StoryOn! ≈Park

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