24: Sustainability, from Cost Centre to Competitive Edge in Care

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Previously titled “24: Business of Sustainability - E24: Sustainability, from Cost Centre to Competitive Edge in Care” — renamed by the publisher on Aug 5, 2026

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Recorded22 Oct 2025

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Our host Alex Smith speaks with Paul Hayes, CEO of Cornerstone Health Group, a specialist care provider serving people with complex needs. Paul Hayes has turned sustainability into a competitive advantage in one of the UK's most challenging sectors. While most care providers struggle with staffing shortages and thin margins, Cornerstone Health Group improved its FuturePlus sustainability score from 289 to 321 in one year, achieved Impact Certified status, and won 'Specialist Care Provider of the Year' twice. What You'll Learn: Paul demonstrates how sustainability drives business performance in the care sector. Under his leadership, Cornerstone diverted 90% of waste from landfill, built The Burren—an 80-bed BREEAM 'Excellent' eco care home—and grew to 378 employees while maintaining profitability in a sector under unprecedented pressure. Key Topics: Making the business case for sustainability investment when margins are tight Using environmental credentials to win in competitive talent markets Operational changes that reduce costs while improving sustainability Building The Burren: the investment decision and financial returns How sustainability opens doors with commissioners and funding partners Converting sustainability commitments into measurable business advantages Low-cost starting points for healthcare providers new to sustainability Why environmental responsibility strengthens rather than constrains growth Paul offers practical advice for leaders in healthcare and service sectors who see sustainability as expensive or risky. His experience shows how sustainable operations improve staff retention, reduce costs, and create genuine competitive differentiation. About Our Guest: Paul Hayes is CEO of Cornerstone Health Group, a specialist care provider focused on supporting individuals with complex needs. He has grown the business while embedding sustainability across operations, property development, and service delivery. Listen now to learn how sustainability can solve your biggest business challenges. FuturePlus helps businesses of all sizes understand, measure, evidence, improve and report on their sustainability impact and goals. Click here to find out more.

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