I can’t believe it, but…We’ve made it to the 100th episode of The Business of Therapy podcast!!TBH - hitting this milestone feels surreal. I’m sooo grateful for every single download, share, review, and listener who has been part of this journey!To celebrate, I want to talk about something I believe is more important than ever for therapists: being on Instagram.In today's episode, I'm sharing WHY every therapist needs to be on Instagram in 2026.In this episode, I cover:Celebrating 100 episodes + growth of this podcastHow Instagram helps potential clients research you + connect w/youWhy building relationships is more important than EVER in the age of AIHow content allows you to showcase your expertise & unique value as a therapistWhy marketing skills create more flexibility, opportunities & long-term career optionsHow building trust online can make it easier to attract private-pay clientsHow Instagram offers one of the highest-profit marketing strategies availableWhy marketing is NOT optionalConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:This episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:Sign up for the FREE 4 Day Reels Challenge July 13-16!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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