A LOT of incredibly skilled therapists accept insurance.But being a great clinician doesn't automatically mean you know how to build a successful private-pay practice.The therapists who are able to transition off insurance panels? They aren't necessarily “better” therapists.They’ve simply learned another skill: how to market themselves.In today's episode, I'm talking about why great therapists stay stuck accepting insurance.In this episode, I cover:Why great therapists can still struggle to build private-pay practicesHow your session rate impacts income, caseload & sustainabilityMy journey from insurance to a $250 private-pay rateWorking through guilt & judgment around charging premium fees2 things keeping therapists stuckWhy private-pay practices require stronger marketingPositioning yourself as the go-to expert for your ideal clientsCreating a premium brand + client experienceBuilding a profitable practice that allows you to give backConnect with Kelly:Follow on Instagram @businessoftherapy and @sitwithkellyCheck out the Business of Therapy® websiteMake sure to hit follow/subscribe so you never miss an episode!Resources & Links:Episode 43: How I Transitioned Off Insurance and Refilled My Caseload at $250/SessionThis episode is sponsored by Alma, the financially rewarding way to go in-networkI recommend setting up an intro call scheduler within Jane - use code: KELLY2MONTH for a 2-month grace periodPrivate Practice Academy Bundle (PPA)Reels MembershipBusiness Coaching WaitlistFree trainingCaption GuideMentioned in this episode:Click here to join my FREE LIVE training on 9/14!

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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