080 [Series] Lies of the Accounting Industry: #1 - Charge What You're Worth

Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7I’m kicking off a new series of episodes, Lies of the Accounting Industry.  What I want to do in this series of episodes is bring up these mindset challenges, pieces of dogma, myths and so on, that I think are problematic and that have infiltrated the industry and the thinking.  So let's start with number one, charge what you are worth.    The MAIN problem: Your prices are (almost entirely) not about you Your prices are about the buyer Your prices are about the value you help the buyer create when working together   Instead, ask these questions to establish and increase value: What are your objectives with this project? Why use outside help, vs doing it internally? Why now? - Why change accountants now? Why are cashflow forecasts important now, relative to a year ago when you did not have them? Why me?   If you would like help beginning the transition to value-based fees, reach out! Book a 15-minute session with me.  Just like you’re helping your clients, I am here to serve and support you.    Connect with me through my website, http://shethinksbigcoaching.com and click the CONTACT  tab or SCHEDULE TIME WITH ME button to get started.    Download ebook “6 Simple Steps to Double Your Revenue” https://shethinksbigcoaching.com/download-double-your-revenue   Work with Geraldine: Strategy Session https://shethinksbigcoaching.com/strategy-session/ 1:1 Coaching https://shethinksbigcoaching.com/business-coaching/ VIP Day https://shethinksbigcoaching.com/vip-day/ Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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