Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Would you just as soon rub your hand against the grain of a sheet of plywood than have a sales conversation? Avoiding sales leads directly to avoiding revenue, and the cost to your firm in the way of business left ungenerated could be enormous. My guest today is Liston Witherill, founder of Serve Don't Sell and creator of the Serve Don't Sell Method. He works with expert service providers like designers, accountants, agency owners, consultants, and coaches because their services don’t sell themselves. Today’s episode is all about changing how you think about and approach sales conversations to optimize your business and AND the results you get for your clients – so that you don’t have to be in every sales meeting. Connect with Liston: Website: https://servedontsell.com/ ****************************************************************************** Sign up for my Daily Drip of Value for CPAs at SheThinksBigCoaching.com Want some help in your CPA firm, but not sure where to start? Schedule a free discovery call with me: https://calendly.com/geraldinecarter/15min Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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