Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Even though you might not have selling your firm on your mind, building it AS IF you were going to sell it, even if you’re not, is a good business strategy, and will improve the value of what you build. Here today to talk with me about what he sees improving the value of CPA firms is my guest, Brannon Poe, owner of Poe Group Advisors. Brannon began facilitating successful accounting practice transitions in 2003. He pioneered a consulting-based approach to transitioning accounting firms, which has culminated in Poe Group Advisors’ unique process – The Seamless Succession™. Highlights: — “COVID has accelerated things that were already happening in the accounting profession. You have a trend that began a while ago to go towards more virtual offerings and more specialization in the cloud.” — “When you have a more specialist firm, you tend to have a more profitable firm.” — “If you're building something that people want, then you're going to build something that you would want as well. — “Generally, client retention is a function of service and price. If the clients feel like they're getting value and they're getting good service, they're not going to go anywhere.” — “Planning is not a waste of time. You make more money in the time that you spend planning your own business than executing. Planning changes everything.” Connect with Brannon: Website: https://poegroupadvisors.com/ E-book: The Unplugged Vacation: How Accounting Firm Owners Can Take A Proper Holiday Without Checking Emails https://poegroupadvisors.com/unplugged/ Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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