Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Want one piece of business strategy delivered daily to your inbox? Subscribe here: https://www.shethinksbigcoaching.com/subscribe-main-list My guest today is Minnie Lau, CPA, who currently runs a tax practice helping clients optimize their stock options. 18 months ago, Minnie called out of the blue citing the usual symptoms of being swamped with tax and no visible off-ramp. She wanted help getting her business where she was doing work she loved while being well compensated for it without working all the time. She knew she loved stock option tax strategy and consulting, but couldn't locate the path to create her business around it. So we dug in, we built the path which she is now cruising on. Minnie is here to talk with us about her journey of specializing, what has changed in the year since we last had her on, and what the future holds as she continues to deepen her expertise in this area. Highlights: — “Once you're able to articulate the value you're bringing to people, that takes the pricing piece entirely out of the conversation.” — “Every professional out there is an expert in one superpower. This is the thing that everybody in your office says, “Oh, go talk to this person because it's their jam.” — “You could build a practice working on the thing that brings you joy and hopefully makes a bit more money at the same time.” — “The most challenging part of the process was seeing your plan and actually having to take the first step.” — “If somebody had pointed you in the right direction and you choose not to act upon it, that's on you, your consequences of inaction.” Connect with MINNIE: Website: https://www.minnielau.com/ Previous episode: Out of Compliance and into Tax-savvy Stock Option Consulting https://businessstrategyforcpas.com/113 Want to find out what options you might have for working together? More about 1:1 coaching, roadmaps, and DIY courses here: https://shethinksbigcoaching.com/coaching-options Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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