Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7*Want one piece of business strategy delivered daily to your inbox?* Subscribe here: https://www.geraldinecarter.com/subscribe Not all accountants and CPAs get stressed during tax season. They've got their systems down. Stress isn't their go-to thing. But for many CPAs and accountants, stress is a common experience. But it doesn't necessarily have to be that way. Here to talk with me about how to go from being stressed to not being stressed in tax season is my guest, Dawn Goldberg. Dawn Goldberg has been a CPA in public accounting for over 30 years, as well as a mom for over 27 years. She has worked for large firms like Deloitte & Touche and Ernst & Young as well as smaller firms. Dawn is also the author of “The Smarter Accountant – How To Eliminate Stress and Overwhelm, Create More Time, Gain A Competitive Advantage, And More!” Highlights: — “Tax season is stressful, is actually an optional thought.” — “Accountants have this badge of honor. If we're not overworking or not stressed, then we must not be very good at what we do.” — “In coaching jargon, the intentional model is about thinking thoughts on purpose that are going to create the feeling that you want to generate, that will lead to the actions that you want to be taking, that will create eventually the result that you actually want to have.” — “Ask yourself this: Do you like what that thought will create if you keep it?” — “Using the fuel of focus gets me much better results than the fuel of stress.” Connect with Dawn: Website: https://thesmarteraccountant.com/ Podcast: https://cpamoms.com/podcasts/ Episode mentions: 193 Create the Exact Business You Want: Introducing The Model https://www.businessstrategyforcpas.com/193 218 Mindset Coaching for More Powerful Results, with Emma Richter https://www.businessstrategyforcpas.com/218 Dawn’s book: The Smarter Accountant: How To Eliminate Stress and Overwhelm, Create More Time, Gain a Competitive Advantage, and More! https://www.amazon.com/Smarter-Accountant-Eliminate-Overwhelm-Competitive/dp/B0B7QFYW8N Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

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