Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7Hey CPA Firm owner, glad you found the podcast. If you feel like you’ve become trapped by your own accounting firm, you’re fed up PiTB clients who get you their stuff late, don’t appreciate the value you provide, and complain to you when you don’t turn it around on a dime, I can help you stop the chaos and end the long hours, without losing revenue. If you like the podcast, join 1400+ other CPAs who get Vitamin G, my daily dose of single-tip business strategy delivered straight to their inbox: Subscribe here: geraldinecarter.com/subscribeReaders say they love it because they’re short and on point.…THIS WEEK’S EPISODEIn this episode I talk about the Hourly Mindset compared to the End Result Mindset.Hourly is both a pricing tool, and a mindset. As a pricing tool, hourly creates a price based on the time that is input. As a mindset, hourly creates and binds the accountant to working hours. The problem is, if an accountant shifts from hourly billing to flat rate pricing, without shifting their mindset, they may impart unneccessary suffering upon themselves. It can be hard to shift out of the mentality of your time, effort, and work being valuable, into a mindset where it’s the end result that’s valuable. But the more this concept sinks in, the more money you make with less effort. Without this concept, you’re likely to work a lot more hours than are necessary in order to create the revenue you want.It’s not just about the pricing tool you use. It’s also about the mindset.…Check out my “greatest hits” episodes:Effortless Value #201Pricing for Improved Profitability #21112 Reasons to Niche #221Killer Niches for CPAs with Tom Wheelright #178Digital Products, Courses, and 90% Margins with The Real Estate CPA, Brandon Hall #179Get More from Technology with Joe Woodard #244…Want to get your life back while protecting your revenue?Here are a few ways I help overworked CPAs:GET LOTS OF ANSWERS FASTFor the solo CPA with a bunch of rapid-fire questions they want answers to, like:How high can I go on prices without sending my clients running?What do you think of my niche?How do I upsell my legacy clients?What’s the script for talking to prospects about higher-level and Advisory services?What do I put in my tiered packages?Book a single strategy call with me, to get answers to questions like these and more. It’s covered by my 100% satisfaction guarantee. If at the end of the call, you don’t feel like it was worth it, just say the word and I‘ll refund your purchase in full. geraldinecarter.com/call$495DOWN TO 40 HOURS CPA MASTERMINDFor the overworked CPA at six figures of revenue who wants to stop working weekends and wants to implement overdue changes, but has trouble doing it alone:Get guidance on prices, packages, and becoming more specializedDisengage problem clients without blowing a hole in your firmHave community of like-minded CPAs on a similar journey to share what you’re working on, bounce ideas off, and get accountabilityMake more progress faster and with more ease. Guaranteed to get you down to 40 hours. geraldinecarter.com/$75001:1 PRIVATE COACHINGFor the firm owner with $1M+ in revenue who is caught in the weeds of tax work and fielding never-ending staff questions, I offer a high-touch 5-month experience. The aim is to get you down to working only 5 days a week, while 5-10x-ing your investment. geraldinecarter.com/custom-vip-coaching$24,500 Get your FREE 7 Pricing Essentials for CPAs and EAs here:https://geraldinecarter.com/7

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related