Beware of the "ONE right way to success" -- your *authentic* path is the truly effective "formula".

Recently I’ve spoken to several who have spent around $50,000 USD on business/marketing coaching or trainings… and often because they didn't realize those marketers are selling to their trauma.Sadly, much of the persuasion psychology being used (and taught) in marketing – the stoking of fear, uncertainty, doubt (FUD) – “works” on people who have experienced traumatic backgrounds… I’m not an expert in trauma and its healing, but some of you are. I welcome your comments below – if you want to share your insights on how marketing is being used to take advantage of people’s trauma backgrounds, to make more sales, and how we can instead do marketing with more awareness and compassion.In this episode I'll share a core shift of perspective to help you break free of manipulative business teachers...To comment on the episode:https://youtu.be/eiPPg471VSQ This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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