Business Tao with George Kao
"Go where you're respected..." (4-Step Overview of Authentic Marketing)
14 Jul 2022
Years ago, I received a simple piece of career advice:“Go where you’re respected.” — eco-entrepreneur Paul HawkenThese 4 words have guided my career.It applies to marketing too — aim to sell only to prospective clients who are already eager to work with you. By doing so, there will be no feeling of “selling.” There’s only connecting from the heart, helping them genuinely, and answering their questions.**Watch the video or comment on this episode here:https://youtu.be/cdMy7lBVLaM This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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