Business Tao with George Kao
How to be a conscious influencer? Authentically grow by supporting your audience's sovereignty 🌟
11 Nov 2024
Many people have lost connection with their inner authority. So when they sense confidence that promises to solve their problems, they gravitate towards it. This is the path of the typical influencer. They’re trying to build a “cult” following that does whatever they tell them to do… including to buy whenever they tell them to. The influencer might use charm, persuasion, and clever copywriting to get it done.None of these methods sit right with me. I don’t want to be your guru.I would rather help my audience regain their sovereignty… to do whatever small thing I can to help them wake up – to their own power.Although slower, this still can build a true social media following, but in a healthier, more sustainable way... This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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