In selling, it is typically assumed that you must learn persuasion tactics.Persuasion strategies do work… but only for the short-term. Do you enjoy having to convince or persuade people to buy from you?The idea of “persuasion” sets up an arms-folded, you vs. me dynamic.Our conscience is saying, “There’s got to be a better way.”Here’s an alternative that I enjoy much more:Instead of trying to sell, let’s do our best to align with our potential clients.Watch video or add comment here:https://youtu.be/NF4Iu7X1gOs This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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