Business Tao with George Kao
"Two spots left!" 🤔 On FOMO marketing and burning the pot -- popcorn analogy 🍿
07 Nov 2022
"There are only TWO spots left in the program. Sign up now!"…is the sort of marketing message we might receive from a conventional marketer.It seems to me that they haven’t taken the care to consider how the audience feels. They're doing it because it "works" to get those few openings filled.When they offer only 2 spots left, and yet the campaign is being sent to thousands of people, what are the rest of those people supposed to do? They’re supposed to feel left out.In this episode I discuss marketing with FOMO (fear-of-missing-out) and a healthier alternative...Discuss here:https://youtu.be/3uabo3wF-Ug This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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