Why we resist doing the work of Market Discovery -- and my own confession

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Business Tao with George Kao not yet transcribed

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Recorded30 Jun 2026

Publisherapi.substack.com ↗

Handlerec:19124147

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Help me help you... if you would love more traction on your content & offerings, dedicate yourself to doing the work of Market Discovery, and let me know that you are!I wrote an article about Market Discovery here: This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com

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