The Myth of Waiting for Perfect Conditions

If you’ve been running a blue-collar business through tough times, you’ve probably said or thought something like: “We’ll fix it once demand picks up.” “We’ll invest once cashflow improves.” “We’ll hire the right people when we’re more stable.” The truth is, though, in a turnaround, the conditions will never feel perfect. You’re not operating in calm waters – you’re trying to patch the ship in a storm.

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