Talking enterprise buyers and digital change with Brian Sommer

episode

Busting the omnichannel - enterprise hacks and chats not yet transcribed

▲ 0

Transcript

This episode hasn't been transcribed yet Upvotes decide what gets transcribed next — 0 so far. Sign in to upvote

Related

recent transcribed audio

Day 265: The Sorrowful and Glorious Mysteries 12 min · 22 Sep 2026 · The Rosary in a Year (with Fr. Mark-Mary Ames)

Afternoon Report | ASX rises as AI rally returns 5 min · 22 Sep 2026 · FEAR & GREED | Business News

The Big Story: Back from the Dead (EP5067) 42 min · 22 Sep 2026 · The Great Detectives of Old Time Radio| Daily Mystery Dramas

The Tourist 33 min · 22 Sep 2026 · Park Predators

Coming Soon - Season Four of Things Bakers Know: The King Arthur Baking Podcast 1 min · 22 Sep 2026 · Things Bakers Know: The King Arthur Baking Podcast

The science of self-worth (and how to boost yours) 15 min · 22 Sep 2026 · Short Wave

Report any issue

Source

Recorded10 Feb 2016

Publisherfeed.podbean.com ↗

Handlerec:14337043

Show notes

Live from the Acumatica Summit 2016, Jon talks to fellow diginomica contributor Brian Sommer about enterprise buyers and digital change. Brian shares some recent digital turbulence and stories of how companies are losing the plot. He also reflects on recent projects to discuss what enterprise buyers need. The guys then hit on why sales and marketing is too often out of step with today's enterprise buyer. Note: part two of this podcast gets into specifics on Acumatica's cloud ERP play. Yes, you can get Busting the Omnichannel on iTunes.

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Sign in