Billy Morley joins Paul on this episode of the Buy and Build podcast to share his inspiring transition from army officer to Oxford MBA, and ultimately to entrepreneur through a self-funded ETA. Billy acquired Set-A-Side Storage, a business supporting the UK's booming TV and film industry with storage and logistics for sets and props. He explains why he chose to go self-funded and self-acquired, how he got comfortable investing personal savings into the deal, and why owning the autonomy was non-negotiable. Billy also dives into the reality of raising debt, working with a broker, and stepping into operations with a strong existing team. A compelling episode for anyone considering ETA—especially those eyeing non-glamorous sectors with serious upside.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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