Should radio be changing?
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Why is Ireland’s broadcasting regulator seeking public input on radio’s future?
Olen Shannon Maldonado, käsin tehtyjä artisaanituotteita myyvän JAW-lahjakaupan perustaja. Valitsin Shopify, koska alustoja testatessani totesin sen ehdottomasti yhdeksi helppokäyttöisimmistä alustoista. Minulla oli tärkeää pohtia kehittymistämme tulevaisuudessa. Kaikki myyntiin tarvittavat työkalut, kuten varaston suunnittelu, ovat kätevästi Dashboardissa. Aloita ilmainen kokeilu shopify.com-sivustolla.
The Claire Byrne Show on News Talk with Aviva Insurance.
Ireland's broadcasting regulator wants to know what you want and expect from your Irish radio stations and your feedback will help form the new broadcasting services strategy in Ireland. Well, Comishune Numions, Broadcasting and Video On Demand Commissioner Eva Macavilli is here with me in the studio. Eva, you're very welcome. Thank you for being here. So you explain to me why you want to hear from people about radio.
Thanks.
What research findings highlight the shift in listening habits among younger audiences?
Yes. We're launching our uh consultation on the broadcasting services strategy, which is asking uh really around the future direction of regulation for the television and radio sector, uh particularly the commercial sector in Ireland. in what is an incredibly rapidly changing environment as you can imagine. So alongside the consultation, which has proposals for the future of regulation, we're also publishing a lot of the research research that we've done, which highlights just how much is changing in terms of the technology, audience consumption patterns and the commercial realities for uh the radio sector in particular, and asking for views on how we can adapt our regulatory framework to support that change.
Give me a sense of the scale of the changes or or what you're going to present to people.
Sure. I suppose some of what the research underlines is that um, you know, although um independent radio and television are very important for audiences, um people uh over seventy percent of people listen to uh radio live on on a weekly basis, but that's really changing when you talk about the younger cohort, the eighteen to thirty-fours. they're engaging with media in a very different way. It's multi platform media. So how do we position our broadcasters to ensure that they're continuing to capture that audience? So we're looking at a a a new approach to maybe more outcomes focused regulation and uh regulation that's tailored for a multi platform uh environment. We're also aware that people still very, very highly value local and national content that's trusted from their media providers.
How can broadcasters stay relevant on multi‑platform and social‑media channels?
And we want to ensure that that's still at the heart of any future regulatory framework. Okay,
so the eighteen to thirty four year olds they mightn't be switching on the radio, listening on FM, but they're still consuming and they still want that link to local. Is that what you're finding?
Exactly, yes. So they might be listening to a podcast from a a radio station that they trust. They might be uh listening back or uh watching online. But that trusted content from uh particularly from local sources remains really important. Obviously there's huge competition from international digital platforms, there's no doubt about that. Um but I we think the future uh up for sustainability in this sector will be driven by innovation and digital transformation. So we're looking to see can radio stations evolve uh be part of that environment and that ecosystem and uh be I suppose sustainable and engaging for audiences in different ways, meeting them on the platforms uh that they're engaging with okay 'cause we
We see it here at News Talk.
What regulatory changes are being proposed to support digital transformation in radio?
I mean, we get huge engagement with what we put on our social media channels and it's how a lot of people talk to us. So is there a world whereby you could be fulfilling your remit, in part at least On social media.
Exactly that. That's what we'd like to offer or talk about at least. If we put obligations on broadcasters, for example, for Irish language content or for news and current affairs content. and they can fulfil some of that obligation uh through podcasts or online delivery and that's engaging to audiences as well.
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Chapters
6 chapters
1
Why is Ireland’s broadcasting regulator seeking public input on radio’s future?
0:00–1:02
2
What research findings highlight the shift in listening habits among younger audiences?
1:02–2:39
3
How can broadcasters stay relevant on multi‑platform and social‑media channels?
2:39–3:42
4
What regulatory changes are being proposed to support digital transformation in radio?
3:42–4:55
5
How might obligations for Irish‑language and news content be fulfilled through podcasts and online delivery?
4:55–6:19
6
Where can listeners submit feedback and what is the deadline for the consultation?
6:19–7:09