Tanya Zurock, founder of Wild Prairie Soap Company, first began making natural soap in her quest to find better solutions to help resolve her young children's dry and sensitive skin. Thanks to her upbringing on a Canadian farm, she used her knowledge of natural and organic ingredients to create soap that was not only effective but provided a better, natural alternative to commercially manufactured soap. Over 20 years later, Tanya and her team continue to change the landscape of the natural personal care industry by redefining what consumers should expect from the experience of using exceptional soap and other nurturing body care products. Her now-grown children continue to be her best test subjects! Today Wild Prairie Soap Company products can be found in retail locations across Canada, as well as in major department stores and on e-commerce sites in Japan. It is also now in South Korea. Entrepreneurs are the backbone of Canada’s economy. To support Canada’s businesses, subscribe to our YouTube channel and follow us on Facebook, Instagram, LinkedIn and Twitter. Want to stay up-to-date on the latest #entrepreneur podcasts and news? Subscribe to our bi-weekly newsletter

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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