Welcome to the 7th episode in our Candle Maker Connections series. This time I'm joined by Sue, Gina & George to talk about the how/when/why of expanding your product range beyond candles. We deep dive into the challenges, opportunities and lessons learned from adding new products like wax melts, diffusers and room sprays. Whether you're thinking about expanding or just curious about what goes into it, this conversation is packed with insights and tips. In this episode we chat about: - Which products to expand with first (hint: listen to your customers). - Why the testing phase isn't only limited to candles. - How having various products can boost sales. ---------- LINKS: Sue: https://www.instagram.com/revamped_treasures/ Gina & George: https://www.instagram.com/aretiinaturals/ SHOW LINKS: Membership: The Candle Makers Collective FREE e-book: 10 Proven Strategies to Scale Your Candle Business Join the waitlist for the: Ultimate Candle Makers Retreat! Let’s connect: https://linktr.ee/candlebusinesscoach Make sure you subscribe/follow so you don’t miss any future episodes. And if you enjoyed this episode, please leave a rating and a review ✨

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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