PODCAST | Machine Learning Is Useless Without Context — Giant Eagle EVP and CIO

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Recorded25 Oct 2023

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Show notes

Kirk Ball, EVP, and Chief Information Officer at Giant Eagle, speaks with ElectrifAi CEO Ed Scott, about ways to retain the C-Suite’s attention, how structured work streams depend on machine learning, the role of customer segmentation, the need to understand customer journey, personalization to retain customers, and creating the next generation of immersive experiences.

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