PODCAST | Why Accor Abandoned the Conventional CDP and What They Built Instead

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Recorded04 Apr 2025

Publishermedia.rss.com ↗

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Rebuilding Data at Accor: A CDO’s Take on CDPs, GenAI, and Business AlignmentIn this episode, Jean-François Guilmard, Chief Data Officer at Accor, unpacks the bold decisions behind the hospitality group’s data strategy—including why they walked away from a traditional customer data platform and embraced a composable model.The conversation with OAO’s Julian Schirmer explores:✅ The ROI and realities of GenAI in travel✅ Building a data organization that balances business needs with IT depth✅ Career reflections for aspiring data professionals🎧 Listen now.

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