In this episode of the Champion Living Podcast, host Doug welcomes Joe Ernst, the head of athlete development and outreach for PBR (Professional Bull Riders). They discuss the vision for PBR's future, including athlete recruitment, training, and the importance of physical and mental preparation. Joe shares insights into the new PBR HQ in Fort Worth, the culture of bull riding, and future plans for expanding teams and academies globally. The episode also covers essential topics like financial planning for athletes, media training, and the crucial role of proper nutrition and physical conditioning for bull riders. Show Notes: 01:24 Introducing Joe Ernst: Head of Athlete Development 02:59 Meeting Legends: Ty Murray and Justin McBride 06:01 Joe's Journey: From Buffalo to PBR 09:48 Building the Next Generation of Bull Riders 14:21 The Importance of Physical and Mental Preparation 24:42 Transforming Rodeo Culture: From Cowboys to Athletes 33:13 Training and Facilities for Bull Riders 35:35 The Evolution of Team Culture in PBR 38:40 International Talent and Cultural Differences 46:57 The Importance of Post-Rodeo Planning 52:48 Financial Planning for Rodeo Athletes Learn More: Joe Ernst https://www.pbrevo.com [email protected] Get a free fitness consult HERE: https://championlivingfitness.com/pages/athlete-form-sign-up We'd like to give a huge thanks to our partners! These folks believe in our mission to make rodeo a better place for everyone, please show them your support: Beastmaster Rodeo Gear Visit: https://beastmasterrodeo.com/?rfsn=7833357.e68191 Discount Code: championliving24 HOOEY caps, shirts, jeans and more: https://getyourhooey.com/?platform=grin&link_id=1393041&token=iAPfHJOC50rnzOonDjd6bbklg33ffAEQ&contact_id=fc9076d1-df17-439e-8fcf-386bacf6aa7d&attribution_window=45 code: CHAMPIONLIVING Rodeo Now App Instagram: @rodeonowapp Apple App Store Google Play Store Colorado Craft Beef https://coloradocraftbeef.com Code: Championliving PWR PRO CBD https://pwrpro.com Discount Code: Championliving Frost Legacy Bull Riding Schools https://frostlegacybullridingschool.com/td-performance-6833?am_id=doug588 Home Gym Equipment from GetRx'd https://www.getrxd.com/#a_aid=championliving code: 10CHAMPION Icehole Coolers and drink ware:

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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