Change Wired

Define Your Magic to Sell It. Why people don't buy your work and mindset shift to fix it.

14 Apr 2025

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TUNE IN TO LEARN: A transformation director's honest feedback led to a pivotal realization that had been holding back my business for over a decade. Despite years of successful client work and positive testimonials, I couldn't get to the next level. Why is it? I believe I finally got the answer. The breakthrough came when I discovered Todd Brown's concept of the "Dominant Differentiator" – the idea that to stand out in a crowded marketplace, professionals need a clearly defined, named methodology that clients can understand and trust. When you can articulate exactly how you deliver results through a defined process, you transform from being viewed as an interchangeable commodity to a premium solution provider. This episode walks you through how to define your own unique methodology, why naming it matters, and how to communicate it effectively in your marketing and sales conversations. Whether you're a coach, consultant, or any type of professional or creative, developing this could be the missing piece that transforms your work into business results. Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant

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3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

01 Jan 1970

El Partidazo de COPE

13:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

01 Jan 1970

Fin de Semana

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Change Wired

Define Your Magic to Sell It. Why people don't buy your work and mindset shift to fix it.

This episode hasn't been transcribed yet

Other recent transcribed episodes

3ª PARTE | 17 DIC 2025 | EL PARTIDAZO DE COPE

13:00H | 21 DIC 2025 | Fin de Semana

12:00H | 21 DIC 2025 | Fin de Semana

10:00H | 21 DIC 2025 | Fin de Semana

13:00H | 20 DIC 2025 | Fin de Semana

12:00H | 20 DIC 2025 | Fin de Semana

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