Change Wired
Intentions → Actions. Meet JITAIs - the best type of reminder to help you take consistent actions on your goals.
17 Sep 2025
Have you ever wondered why so many of your meaningful intentions never transform into actual behaviors? That language you want to learn, the presentation skills you hope to develop, the health habits you wish to build - all sitting in a metaphorical bucket of good intentions that rarely see the light of day. The gap between intention and action represents your untapped potential, dreams that slowly fade as urgent (but perhaps less meaningful) tasks continuously take priority. But what if behavioral science could offer a solution? In this episode, I introduce you to a powerful concept used by researchers to help people take consistent action on important but non-urgent goals: just-in-time adaptive interventions (JITAIs). Unlike traditional reminders that pop up at predetermined times regardless of your circumstances, JITAIs deliver personalized prompts precisely when your internal state (energy, motivation) and external context (environment, resources) make action possible. This seemingly simple shift - from generic reminders to smart, contextual prompts — can dramatically increase your follow-through on meaningful intentions. The beauty of this approach lies in its practicality. You don't need special technology or expertise to implement your own JITAI system. Ready to transform intentions into actions? Listen now to discover how you can design personalized just-in-time interventions that help you tap into your full potential and create a life filled with meaningful accomplishments rather than unfulfilled aspirations. Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant
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