Change Wired
Real Progress VS Busy Work with Tim Herbig: how to connect strategy, the right metrics and discovery to build what you want - Impactful Products, Beach Body or Meaningful Life.
22 Dec 2025
Busy isn’t the same as better.We sat down with product strategist, coach and consultant, and now a pubslihed author Tim Herbig to unpack a simple truth: real progress with impact that matters happens when strategy, metrics, and discovery align.If you lead change across a product, a platform team, culture or your own habits - you’ll leave with a clearer way to choose what to focus on, what to measure, and what to learn.Say no with confidence. Retire progress theater. And build momentum you can be proud of.Key Insights:Context beats templates every time - "better practices" for your situation matter more than copying what worked for someone elseStrategy’s real job is helping people say yes and no fastThe "why" question is ruthlessly effective - if you can't explain why you're doing something, you're probably just checking boxesAI helps you reach hard problems faster but only if you're ready to actually solve them instead of automating busyworkHow to spot progress theater before it drains your energy and budget ... also how to choose a better strategy for your beach body in 2026 and a lot more!___________TIM'S BIOTim Herbig is a product management coach, consultant, and author who helps teams make evidence-informed decisions by connecting strategy, OKRs, and discovery. For over a decade, he worked in various in-house and consulting roles across publishing, professional networking, and enterprise B2B SaaS. Tim's work has helped organizations from Lufthansa Group Digital Hangar to early-stage startups move from following "best practices" to developing better practices suited to their context that led to desired impact. Tim writes a popular weekly newsletter and is the author of "Real Progress: How to Connect the Dots of Product Strategy, OKRs, and Discovery." He lives by 3 core values: integrity (doing what you say), curiosity (going down rabbit holes), and sincerity (being honest even when it's hard).5) CALL TO ACTION & RESOURCESReady to move from alibi progress to real progress?Connect with Tim's work:Newsletter: https://herbig.co/newsletter (Weekly insights on strategy, OKRs, and discovery)Book: "Real Progress: How to Connect the Dots of Product Strategy, OKRs, and Discovery"Website: https://herbig.co/LinkedIn: https://www.linkedin.com/in/herbigtMentioned in the episode:Petra Willa's PM Wheel conceptJames Clear's quote on context-dependent adviceRavi Mehta's concept of "market interrupt moments"Gibson Biddle's Strategy/Metric/Tactic frameworkTim's homework for you:Start by asking one question this week: "Why are we doing this?" Then see if you can connect your answer to actual measurements and learning. That's where real progress begins. _________Enjoyed this conversation? Don’t forget to subscribe to never miss an insight! Rate, and share the show with someone who needs a better way to make progress. Text Me Your Thoughts and IdeasSupport the showBrought to you by Angela Shurina Behavior-First, Executive, Leadership and Optimal Performance Coach 360, Change Leadership & Culture Transformation Consultant
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