Welcome to the Changing the Business of Golf podcast. In this episode, Jay Karen, CEO of the National Golf Course Owners Association (NGCOA), joins host Gary Firkins to share his vision for the future of golf. Named among the top 25 most powerful people in golf by Golf.Inc Magazine, Jay leads the golf industry’s trade association and initiatives, supporting over 4,000 golf course businesses across the United States. Throughout the 30-minute conversation, Jay outlines the key changes he believes will open the game to more people and strengthen the long-term growth of the industry, including: - Why partnering with Parks & Recreation associations is the key to attracting more players to the game. - How connecting green grass golf with off-course golf entertainment can fuel the industry’s growth. - How golf course businesses can speak up and share their environmental success story to change the public’s perception. Plus, Jay reveals his BONUS change, where he shares how golf courses can leverage the power of technology while maintaining control of customer relationships. Which of Jay’s changes do you believe could have the biggest impact? Let us know in the comments ⬇️ ___ Chapters: 00:00 Intro 00:26 Jay’s Golf Origin Story 04:59 Change #1: Fish Where the Fish Are 12:58 Change #2: Connect Off-Course Golf & Green Grass Golf 21:31 Change #3: Tell Golf’s Good News Environmental Story 29:27 BONUS Change ___ Welcome to Changing the Business of Golf by Syngenta, your go-to source for expert insights, innovative solutions, and sustainable practices in the turf management and landscape industries. To discover new insights and hear inspirational stories from those making a difference in the golf industry, visit http://www.syngentagolf.com ___ Comment, engage and share your views with us via social media: X - https://x.com/Syngenta_Turf LinkedIn - https://www.linkedin.com/showcase/syngenta-turf-landscape

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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