On today's episode of Channel Chat we have been joined in the studio by Helen Workman from XMA. Helen joined XMA in 2016 and since then has been promoted 3 times to her current role of Head of Marketing. The highlights of today's chat include: - Her entry in world of marketing in the UK channel and the best way for people to get into the space. The challenges of working in a B2B marketing position Challenges of moving from a contributor role to a management role XMAs transition from Public Sector focused to also targeting the corporate space and the different approach needed from a marketing perspective. The full podcast is available from the usual places:- Apple: https://lnkd.in/ewWxUM6 Spotify: https://lnkd.in/gcuW-m2 YouTube: https://youtu.be/sY4gSY3rp54 #channelchat #aditinet #crnchannelawards #serviceproviders #ITsales

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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