Future Ready: The Four Pathways to Capturing Digital Value by Stephanie L. Woerner, Peter Weill, and Ina M. Sebastian

"Future Ready" serves as a guide for businesses navigating digital transformation, outlining strategies to create and capture value in the modern digital economy. It presents real-world examples and best practices from leading firms, and offers a framework to classify businesses based on their operational efficiency and customer experience. The text describes the concept of building a future-ready enterprise and offers a playbook to help firms achieve their goals. It also explores four distinct pathways that organizations can take, emphasizing the importance of identifying the appropriate path and effectively managing organizational changes. Finally, the text emphasizes the importance of adapting to remain competitive, highlighting the need for a clear vision, a common language, a culture change, and a dashboard for measuring success.

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