Joanna Bingham, the founding CEO of Footprints Africa, is focussed on using the circular economy to support sustainable, scalable and inclusive approaches to development of local African economies. Joanna is also a founding partner of the CE360 Alliance, and leads the Ghana chapter for the African Circular Economy Network. She studied at Bradford University, the first degree-level circular economy course, supported by the Ellen MacArthur Foundation. Through Footprints Africa, Joanna runs a 6 month B-Corp programme to support SMEs who are positive about improving their environmental and social impact. Having worked in the investment industry for 9 years, Joanna says “she is schooled in critical analysis and scepticism and is passionate about embedding social purpose in everyday activity.” We talk about how the circular economy has huge potential to uplift people from poverty and to create meaning, how there are two ways of engaging with the circular economy – out of necessity, and to innovate – and how Footprints Africa’s B Corp programme supports entrepreneurs.

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