Product-led growth thrives when customers can explore, try, and succeed—without ever needing to talk to sales. But designing that seamless, self-serve experience? That's the hard part. In this episode of Closing Time, Geoff Coutts sits down with Dave Boyce, Executive Chair and EVP of Product at Winning by Design, to explore how AI is transforming the PLG motion. From AI-guided demos and onboarding to post-sale copilots and intelligent product recommendations, they discuss how AI can fill in the gaps where human support once lived. Dave also shares why the "self-service happy path" is essential for any PLG strategy—and what product leaders need to build before layering in AI. If you're looking to scale more efficiently and put more power in your users' hands, this one's for you. Watch the episode on YouTube. Want expert advice delivered monthly to your inbox? Subscribe to the Closing Time newsletter to never miss an episode: https://bit.ly/3C5aZUw Connect With: • Dave Boyce: LinkedIn // Winning by Design • Geoff Coutts: LinkedIn • Insightly: Website // Facebook // Twitter // LinkedIn // YouTube

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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