Nir Eyal: Indistractable Nir Eyal is one of the most respected experts on the intersection of psychology, technology, and business. The MIT Technology Review has called him, “The Prophet of Habit-Forming Technology.” He previously authored the Wall Street Journal bestseller Hooked: How to Build Habit-Forming Products* which received tremendous traction in the technology and entrepreneurial communities. Now, he’s turned his attention to how we can control our attention in a world of complexity. His new book, Indistractable: How to Control Your Attention and Choose Your Life*, challenges some of the traditional misconceptions about distractions. In this conversation, Nir and I discuss the practical steps on how to align your calendar with what matters most. Key Points Being a professional is doing what you say you’re going to do. Most people don’t know what they are going to do. Research shows only a third of Americans keep a daily schedule. If you don’t plan your time, someone else will plan it for you. Look to executive leaders for inspiration on being intentional with time. Move away from the to-do list and instead begin the discipline of timeboxing your calendar. Resources Mentioned Resources Nir mentioned in our conversation Indistractable: How to Control Your Attention and Choose Your Life* by Nir Eyal Book Notes Download my highlights from Indistractable in PDF format (free membership required). Related Episodes Getting Things Done, with David Allen (episode 184) How to Transform Your Limitations Into Advantages, with Mark Barden (episode 207) The Way to Stop Spinning Your Wheels on Planning (episode 319) Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.

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