S13 Bonus: Dynamic Observability: Eliminating Telemetry Waste at Scale with Peter Morelli, Co-Founder & CEO of Bitdrift

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Code Story | Startup Podcast for CTOs, CEOs and Technical Founders 36 min 1 speaker 8 chapters transcribed 3 hours ago
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Noah Labhart 0:00
In today's digital world, your data is more exposed than ever, scattered across various platforms and constantly under threat. Traditional, fragmented security tools just don't cut it anymore. They make processes cumbersome, slow, and complicated to manage when things go awry. That's why I'm excited to talk about Cohesity Data Cloud. It's a game changer. Cohesity offers a single AI-powered platform that not only protects and secures your data, but also unlocks valuable. Insights. It uses AI and automation to detect threats early and enables you to recover your data in hours, not days. With Cohesity, you're not just reacting, you're proactively building resilience across AI, cloud, and identity systems.
Noah Labhart 0:38
Want to enhance your data security and management? Visit Cohesity.com/slash data cloud. Cohesity, resilience everywhere.
Peter Morelli 0:45
Most observability tools are built with the same pattern in that you have an agent or an SDK or a sidecar that collects data and then it pushes it into a big database somewhere, whether it's time series database or store, whatever it is. That works really well in data centers where you have a lot of bandwidth, that your network is reliable, you have a lot of CPU and storage you're running all the time. None of that's actually true for mobile. And so what we found was if you had a good network connection for a little bit and you caught some telemetry and tried to push it up to a big database in the cloud, it worked. But that really isn't the normal case. A lot of time your network isn't good or you walk from inside to outside or into a tunnel and then suddenly your network connection drops.
Peter Morelli 1:22
We were seeing that the data was being dropped on the ground. My name is Pete Morelli, co-founder and CEO of Big Drift.
Noah Labhart 1:32
This is Code Story. The podcast bringing you interviews with tech visionaries. Six months moonlighting. There's nothing at the backhand. Who share what it takes to change an industry. I don't exactly know what to do. It took many goes to get right. Who built the teams that have their battle. The company is its people. The teams help each other achieve. I was proud of our team. Keeping scalability top of mind. All that infrastructure was at the end of the day. Yes, we've been fighting it as we grow. Total waste of time. The stories you don't read in the headlines. It's not an easy thing to achieve, Mike. Took it off the shelf and dusted it off and tried it again. Dry the ups and downs of the startup life. You need to really want it.
Noah Labhart 2:13
Not just about technology. All this and more on Code Story. I'm your host, Noah Labhart, and today how Peter Morelli is making your mobile observability not suck, so you can define what matters most to capture. This episode is brought to you by Render. Stop jumping between four vendor consoles just to host your stack. Render runs your web services, databases, background workers, and AI workflows all in one single cloud platform. Connect your repo, push your code, and you're live. No serverless timeouts or crazy setups. Ship faster today with render.com. This episode is brought to you by Tiger Data. Stop bolting separate databases onto your stack. Tiger Data is 100% unforked Postgres. Same ORMs, same drivers, no pipeline maintenance.
Noah Labhart 3:05
As Cloudflare's team put it, you keep analytical and config data under one roof with specialized OLAP performance. Try it today at Tigerdata dot com. This episode is brought to you by Protected Harbor. Your infrastructure scales, but does it actually understand your apps? With Protected Harbor's Application Aware Infrastructure, or AAI, your tech automatically aligns with app performance while built-in zero trust security verifies every user and workload. Give your team total control without the complexity. Go to protectedharbor.com slash code story to learn how. Peter Morelli was born and raised in San Francisco, one of the few natives of the area. He was front and center watching the tech scene explode in front of him, and also blow up in front of him.
Noah Labhart 3:54
He's lived all over, like New York, San Diego, Texas, London, but always ends up returning to the Bay Area.

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