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Coffee N° 5 with Lara Schmoisman

The Digital Revolution: User Experience and Tech Strategy with Don Allen

22 Jul 2025

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Send us a textLara Schmoisman and Don Allen, CIO/CISO of Moda Operandi, discuss the evolution of e-commerce, the impact of AI on user experience and SEO, and strategic technology adoption for competitive advantage.We'll talk about:The surprising truth about SEO today—and why organic reach is (almost) a myth.Why a "compelling website" is now just "table stakes" in e-commerce.The strategic shift: when to build bespoke tech and when to buy off-the-shelf solutions.How AI is revolutionizing product tagging and SEO for high-fashion platforms.The biggest challenge of migrating to new platforms—it's not the tech, it's the people.The key difference between physical and online stores: dynamic personalization.Moda Operandi's marketplace strategy: leveraging it for hard-to-store items and new designers.For more information, visit Don Allen' LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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