The Hard Truth About Beauty Innovation with Steven J. Edelstein

Send us a textSteven J. Edelstein, VP of Growth & Partnerships at MyFBAPrep, joins Lara Schmoisman to unpack why most brands fail before they scale—covering pricing strategy, supply chain traps, trade show mistakes, and the future of beauty innovation through personalization and smarter storytelling.We'll talk about:Why pricing strategy must start with your audience—not just your ingredientsThe real margin rules that make or break a brandThe hidden costs in supply chain and trade shows that drain young businessesHow copying formulas and white-labeling kills true innovationWhy personalization and lifestyle-driven products will define the next decadeThe shift from discounts and one-off sales to loyalty and continuity programsHow to create emotional connection that keeps customers coming backThe future of beauty: smarter delivery systems, niche focus, and brands that actually solve problemsFor more information, visit Steven J. Edelstein's LinkedIn.Subscribe to Lara’s newsletter.Also, follow our host Lara Schmoisman on social media:Instagram: @laraschmoismanFacebook: @LaraSchmoismanSupport the show

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