Entering an award is time-consuming, expensive, and overwhelming—I get it. Everyone wants that trophy and believes they have what it takes, or they wouldn't enter, right? You might be surprised to learn that many hairdressers face imposter syndrome and worry they're not good enough to be in the spotlight, while others are driven by ego or see it as part of a bigger strategy for long-term success, win or lose. I was honoured to be a finalist for the 2024 Australian Hair Industry Awards (AHIA) Educator of the Year, a pivotal moment in my career. In this episode, I share why not winning the award was actually a strategic win for me—and how it can be for you too. Entering industry awards is often seen as the ultimate measure of recognition, but what if not winning can be just as valuable? Join me as I unpack my journey, the transformations that came with it, and the lessons that can fuel your career growth. Listen to episode 185 of the Colour Kristina Talks Podcast for hairdressers to learn why losing a hair award is good for business. Episode show notes here. Follow the show host @colourkristina, and if you have questions or in-salon training requests, email us at [email protected] or send a DM on Instagram. The Colour Kristina Talks Podcast is hosted by Hair Colourist and Educator, Kristina Russell. Click here to register now for the free hair colour masterclass - How to Achieve Red and Copper Hair Colour without the costly mistakes and redo requests.

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