Why Hobbycraft Might Be the Most Satisfying Way to Engage Your Creativity Post-50 | Joe Daly
episode
Commercially Speaking Podcast- Commercial Real Estate Investing That Entertains
1h 27m
4 speakers
8 chapters
transcribed 1 month ago
Transcript
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Transcript generated automatically by AI and may contain errors.
What sparked Joe Daly’s discovery of leathercraft as a hobby?
So there's a moment in adulthood where you realize you haven't made something with your hands in years.
And then suddenly your brother starts making leather bags at midnight like a Civil War ghost with a Shopify account.
Today we're talking about hobbies, craftsmanship, purpose, and why finding your thing might matter more than making money. I'm Beau Barron, CCIM. And I'm Timmy Barron, ADHD, and this is Commercially Speaking.
10, 9, 8, 7, 6, 5, 4, 3, 2, 1. Whoever said you can't teach an old dog new tricks was full of sh**. And I have proof. This old dog across the table used to walk in the studio ready to teach me about cap rates and underwriting. And over the past few months, I can't think of a time he hasn't walked in here showing me a stack of leather goods he handcrafted the week before. He's different. He's calmer. He's more focused. Like a retired gunslinger who now handcrafts journals by candlelight. That's fair. One week, he gifts me a notebook like this one here. The next week, a wallet. And then out of nowhere, he makes a leather bag that sold at an auction last week for $2,000, which is insane because I'm known as the talented brother.
That's also fair. Today's episode is It Isn't About Investing. real estate, or even leather. It's about what happens when an adult finds their thing, that hobby you do because you love doing it, not because it scales, not because it's content, not because Gary Vaynerchuk told you to monetize your passion by next Thursday.
And it raises a bigger question. Why do hobbies sometimes lose their magic the second money gets involved? And when does a hobby become a business?
Also, how dangerous is it when a man discovers artisanal craftsmanship at 49. Because I think Bo's one handmade leather apron away from becoming a frontier blacksmith.
Today's guest is the person who started all of this for me, the founder of Daily Goods, craftsman, creator, and the reason my garage now looks like an 1800s saddle shop, Joe Daly!
What's up, guys? Thanks for having me.
I'm so excited that you're here. He is. And it is your fault, man. It's completely your fault.
I think the words you're looking for are thank you, to which I would say you're welcome.
That's totally, that's totally. So Timmy's heard this story, but just for our listeners, I go to this conference called Capital Camp last year in November in, of all places, Columbia, Missouri. where the University of Missouri is. And it was this really, really cool conference. I've never really been to a conference like this before. It was decentralized. It didn't have a central location. There was all these downtown venues that were used. And there were so many options on what you could do. It was an overwhelming amount of options. And I saw the year before. that they had like a blacksmith was there. Like you could make a knife. I got really excited about that because I went to Capitol Camp planning on learning how to make knives.
Like that was my thing. I was watching a bunch of YouTube videos. I was all over it. And I look at the schedule, no blacksmith. And I was like, man, but there was this leather thing. I was like, oh, that could be cool, you know? And so me and my partner who were there, Brad Arns, we go and we had this little 45 minute session. And this fellow named Joe Daly is there, and he's got all these little panels of leather and these acrylic templates and some rotary cutters and some hole punches and some mallets and stuff. And we sat at these picnic tables outside of a brewery, and he's like, look, trace it out. cut it, punch these holes, run some elastic, fold it over, you got a little leather journal, notebook thing, fits right in your back pocket.
15 minutes later, I have, yeah, that's something real close to what I made initially, except the first one I made was completely functional and totally cool.
Yeah.
and super simple and and i was like this is the coolest thing ever yeah i was so jazzed and so i went on amazon and i bought like a starter kit of tools you know for 100 bucks or whatever started watching some youtube videos i was like man i bet i could try to do so i made a leather tray like a little valet tray yeah and right away my aunt buys one
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Chapters
8 chapters
1
What sparked Joe Daly’s discovery of leathercraft as a hobby?
0:00–11:24
2
How did the first leather journal and early sales launch Daily Goods?
11:24–22:02
3
When did the hobby turn into a full‑time business and why?
22:02–33:38
4
Why does working with leather help you stay present and find purpose?
33:38–45:57
5
How do you balance handmade quality with scaling production (clicker presses, inventory, pricing)?
45:57–55:39
6
What hiring strategy and culture did you create to support growth?
55:39–1:07:40
7
What new product ideas and projects are you planning for the next few years?
1:07:40–1:17:40
8
What advice do you have for listeners who want to start a craft hobby that could become a business?
1:17:40–1:27:52
Speakers
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