Send us a textWe break down how we plan six months of social content while staying nimble for real‑time events, and we debate a counterintuitive framing tactic that might raise engagement but risks exclusion in public health. We close with a nod to Miss Frizzle and Bill Nye as models for authentic, audience‑first science communication.• how a two‑level calendar keeps us on track• tailoring topics to local audience cues• reading the room and crisis pause protocols• the “not for you” framing: upsides and risks• authentic voice inspired by Ms. Frizzle and Bill NyeLinks:Prevent Child Injury: Join UsCenter for Health Communication Newsletter~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ This podcast is a project of the Center for Injury Research Translation and Communication (CIRTC). Connect with CIRTC: www.cirtc.org Find CIRTC on LinkedIn, Bluesky, and YouTube. Note: all thoughts and opinions shared in this podcast are personal and not representative of any organization.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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