In todays podcast I will tell you why you need to build an email list. And, why you need to start now. If you have created your website, as I described in establishing authority episode 52, now it is time to take this next step. Do not make the mistake I did, and so many others also did. Start now. I will tell you how and why. Photo courtesy of Flickr/Creative Commons/Bart Everson [/featured-image]Click to ListenGrow Your Email List Using Aweber***Note: Since writing this post, I have changed from Aweber to Ontraport for more horsepower. However, I still prefer Aweber as a starting point. Ontraport expensive and not suited for the startup. The idea is pretty simple, but I waited for a long time to get started. And most people and companies do a TERRIBLE job of getting emails from their tribe.What is a tribe? Those are the people who are attracted to your message and want to get your updates via email. (YES - I SAID THEY WANT YOUR EMAILS.)Many of you have subscribed to this email because the message is something you care about and want to learn about. You may not read every post, but you will scan them. The last thing you want is to have to go hunting for the post.Email Trumps Social Media Many new businesses jump into the world of social media and want to dominate Twitter, Facebook, or some other tool. Great. But remember one thing - those are rented platforms. You do not own them! Facebook, Twitter, or any other social platform could change their rules overnight - as Facebook has a history of doing.Building your traffic on one of these tools is like building a wonderful new home on rented land. Stupid!Instead, get email.How to Get A Email List StartedNo need to write code, instead use this wonderful tool - Aweber (affiliate link). While there are other solutions, Aweber is my tool of choice. It makes creating an email list easy.See my page. On the top right side you see a signup form. It was created with Aweber. Aweber helps you create the form, captures email, and delivers the ebook to you.Getting Started With AweberFirst you need to setup an account. To do this, go to Aweber and signup.Next, this video on Aweber does a great job taking you through the first steps. The video is below.Now Create AWeber Signup Links on Your PageHere are the critical places to put your signup form. Do them as you can, starting with number one.Top Right - Like mine, if you do nothing else, put this link. (You do not have to have a download immediately, just get a signup form so people can get your updates!)About Page - Your "about page" will be the second most visited page. Add a link to it also. (At this posting I have not done this yet. It's on my list.)Popup page - These are those annoying pages you see. Aweber can do this for you also. I have not done this yet either. While they seem annoying, the are very powerful.[reminder]Have you created your email list yet? What lessons have you learned? [/reminder]ResourcesPlatform: Get Noticed in a Noisy WorldAweberPlease Subscribe and Review!If you have enjoyed this podcast, please subscribe to it on iTunes and give me a review. By subscribing and reviewing you help others find the podcast. To subscribe, go to iTunes and hit subscribe! (You may have to click the button that says “OPEN IN ITUNES” Your FeedbackIf you have an ideaDale Callahan, Ph.D.Business Coach for Professionals Ready to Take Control Helping you move from stuck to in-demand — or start something of your own. Grab the Idea Engine: 7 prompts to find your next move Book a Next Step Strategy SessionDirector of Engineering Management @ UAB (205) 790-8447 dalecallahan.com LinkedIn

Ask this episode

“What did the council decide on item 42?” — answered with the speaker and the moment.

Transcript

Related