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Confessions of a B2B Entrepreneur

Chris Walker Rants On Dark Social, Creating Demand & Company Building

17 Nov 2022

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In this episode of Confessions of a B2B Marketer, I'm joined by the one and only, B2B demand gen master Chris Walker of Refine Labs. Chris rants on, dark social = word of mouth, automated self-reported attribution, lead gen is dead (long live demand gen), podcasts don’t work for b2b, demand creation demand capture, CEOs don't need to create content, culture is optional and that all businesses need to raise money.

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