In this episode of Cash Machines, Tom Hunt is joined by Robb Fahrion, Co-Founder and CEO of Flying V Group. They deconstruct the "offensive coordinator" playbook that allowed a marketing agency to bootstrap from a $15,000 personal investment to a $4.7 million ARR engine with zero external funding. Robb reveals how the agency maintains 17% net margins while transitioning from a service provider to a strategic equity partner through the Farrion Group. You will hear how the agency is pioneering Generative Engine Optimization (GEO) to capture brand citations in LLMs like ChatGPT and Perplexity, and why they professionalized their leadership into an "Executive Triad" (CEO, CRO, and CFO) to maintain operational efficiency during hyper-growth. Finally, Robb explains their unique "Self-Reinforcing Loop" of using excess retained profits to take equity positions in high-growth clients like Sauz and Endera.

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“What did the council decide on item 42?” — answered with the speaker and the moment.

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