The White House launched Trump TV. Will it change how the president communicates?

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Why did the White House create Trump TV and what is its purpose?

Scott Detrow 0:00
It's consider this where every day we go deep on one big news story. Today, a fight with the press is changing how President Trump is covered. For the past ten years, there has rarely been a day when President Donald Trump has not been on our TV screens giving remarks or holding court with reporters. But due to Trump's battle with the press, some of his exchanges sound like this.
Unknown 0:28
You should not be here covering me. You said you weren't going to cover me, you shouldn't be covering me.
Scott Detrow 0:32
That's President Trump interacting with CNN's Caitlin Collins on Tuesday at the United Nations, just days after he banned that outlet from the White House. Collins addressed the exchange later on air.
Kaitlan Collins 0:43
Now I should note, Kate, CNN, of course, never said we were not going to cover the President. It was actually the President who tried to stop us from being able to cover him.
Scott Detrow 0:51
Major news outlets, including NPR, have suspended their pool coverage or are not broadcasting video or audio of Trump. In solidarity with the networks that were banned from the White House. And that means most of Trump's events will not be fed to network TV through the press pool. In response, the White House has created Trump T V. YouTube channel streaming President Trump's old speeches. Consider this how will this standoff change how Trump communicates? From NPR, I'm Scott Tetro.
Steve Inskeep 1:29
This week on Up First we talk about the economy. Trucks, trains, and tractors run on diesel, which is now priced at record highs, with less than fifty days until the midterm elections. So the next six weeks are gonna be intense. Let Up First get you through it one morning at a time with three stories you need to know each day. Listen to Up First on the NPR app or wherever you get your podcasts.
Manoush Zomorodi 1:52
If the creation of the universe was translated into music, what would it sound like? Ideas about how to make sense of the incomprehensible.
Jorge Sedano 2:07
Most of science in general is actually intuitable.
Manoush Zomorodi 2:11
That's on the Ted Radio Hour Podcast. Listen on the NPR app or wherever you get your podcasts.
Scott Detrow 2:24
It's consider this from NPR. The White House has launched an official YouTube channel streaming twenty four seven content of quote, the latest and greatest from the administration. It's called Trump TV, and comes amid escalating tensions between President Trump and the media that covers him. To discuss, we have Mark McKinnon on the line. He worked as a political consultant for former President George W.

How did President Trump’s clash with CNN at the UN illustrate his battle with the press?

Scott Detrow 2:44
Bush and Senator John McCain and is a T V producer himself. Welcome.
Mark McKinnon 2:49
Hi, glad to be with you.
Scott Detrow 2:50
Mark, you know T V, you know politics. I figured you're a good person to talk to about this. And l let's start with this. Just politically speaking, in this moment of so many different amateur media outlets, how much does this standoff affect how Trump's message is getting out?
Mark McKinnon 3:04
Well, first of all I think you saw from the the coverage at the UN that that the people are gonna find lots of different ways to cover him, but it's not gonna be the coverage that he wants and that's what he's trying to do. He's trying to control this. Back up just a little bit. I mean All the Trump really cares about people say he ran for the m power, he ran for the money. No, no, no. At the end of the day, Donald Trump ran for president because that's the best way to get attention. He he thrives on attention. That's the oxygen to his soul is just being the center of attention. And he knew running for president would be the hottest spotlight in the world. He didn't even think he was gonna win. He thought he was gonna run for a while and endorse Chris Christie.
Mark McKinnon 3:40
So now he's got the spotlight, but he doesn't like he doesn't like the nature of it at times and he thinks that he can control it. So He started this thing called uh you know Trump TV, which is just a YouTube channel, which I think is currently getting fewer views than the Muppets uh go to Disneyland.
Scott Detrow 3:56
Let's not insult the Muppets here. Have you watched Trump T V at all? I mean, what do you make of this?
Mark McKinnon 4:01
Yeah, I just tuned in to to check it out. I mean, all it is is first of all, it's it's it's it's just a rebranding of what was already there.

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