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Consumer VC: Venture Capital I B2C Startups I Commerce | Early-Stage Investing I Brands | Technology

Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

18 Apr 2024

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Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.We discuss:• How did they get into Whole Foods?• How did they also get into Walmart?• How did their approach to retail expansion?• How did they approach branding and positioning for YellowbirdThank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

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