Live from SXSW: George Milton and Erin Link – How They Founded Yellowbird Sauce

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Recorded18 Apr 2024

Publisheranchor.fm ↗

Handlerec:2671982

Show notes

Our guest today is George Milton & Erin Link, Founders of YellowBird Foods a Modern Hot Sauce business.We discuss:• How did they get into Whole Foods?• How did they also get into Walmart?• How did their approach to retail expansion?• How did they approach branding and positioning for YellowbirdThank you to our Partner –– Propeller Industries – https://www.propellerindustries.com/Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

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