Generative AI Update - News, Tools, Prompting, Crafting A Company Policy

 Hear the latest updates on generative AI for marketing, including tools we're kicking around, features we love, and prompting best practices for creating AI-assisted technical content. Morgan Norris, TREW Brand and Content Strategist, is on top of how AI tools can enhance our technical content writing process (not derail it). She's been researching and piloting various tools and staying abreast of the ever-evolving legal and cultural implications of generative AI.In this episode we cover:Marketing AI news, including a statement and guidance from the U.S. Copywrite OfficeGenerative AI tools we are trying out (see full list below)Generative AI functionality that benefits us most as technical marketersBest practices for prompting AI tools during ideation, research and writingHow to create a company policy on generative AIMorgan will host a webinar in May to take a deeper dive into many of these topics. If you have questions or topics you'd like her to cover, drop her a line on LinkedIn. ResourcesPast podcast episode: Generative AI for Industrial Content Development - A ChatGPT, Writer and Jasper ShowdownAn Industrial Marketers' Guide to Generative AIU.S. Copywrite Office - Generative AI Resource PageWriterJasperChatGPTDemandwellCanvaGlossAIMarketing AI InstituteMorgan on LinkedInConnect with TREW Marketing Learn About TREW Marketing Order the book! Content Marketing, EngineeredConnect with WendyTREW Marketing is a strategy-first content marketing agency serving industrial companies that target highly technical buyers. With deep experience in electronics, test and automation, software, and engineering services, TREW Marketing helps clients build trust and generate demand.

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